About this event:
Created by craig
We have the experts from Travel Alberta booked to present a three part workshop series next month. This is a MUST for any business that caters to the visitor market. If you can’t make it, we recommend that you appoint one of your staff to attend.
PART ONE: Say Hello To Your Best Customer / April 18th 9am – 12noon
This workshop will give you a clearer understanding of who your customers are and what they look for when they’re making travel decisions. Using the Explorer Quotient (EQ) segmentation tool developed by Destination Canada, you will garner insights into why and how different people make their travel choices, and which EQ segment is your best customer. This is a prerequisite for Part 2 and 3 of the series.
PART TWO: Building Experiences For Your Best Customer / April 19th 10am – 3pm
Now that you have defined who your best customer is, you’re ready to look at the products you offer and imagine ways you can make small or significant changes that will make your product even more appealing – giving you the potential for increased sales and greater customer advocacy. Then, learn what’s involved in turning your product into a remarkable experience.
PART THREE: Marketing Experiences To Your Best Customers / April 19th 10am – 3pm
When you know who your best customer is and what they want in a vacation experience, it’s easier to position your business as the right choice. In this workshop, you will learn how to communicate with words and images to increase the likelihood that your marketing messages will be read, retained and acted on. You’ll also find out which media channels your best customers prefer. This workshop will help you take a targeted approach and maximize your marketing activities.
Cost for Members for this two day workshop $30 Non Members $40
Light breakfast refreshments and lunch provided – REGISTER TO ATTEND